Fortunate Contest

The wrong online publishing package can break even the most inventive electronic magazine. The most important call to take when you’re making an online newspaper is selecting the software provider to use. And don’t forget that they do much more than merely give guidance on putting the content into some pleasant format.

The most essential feature to look for is, naturally, simplicity of use. The software package could be the most extraordinary you’ve seen - but if you can’t use it, it’s worth nothing to you… Your electronic newspaper should matter enough to you for you to test out different providers.

Further major preparations you need to make are safeguarding security. The next thing on the list should be spammers and hackers. Are there steps in place to secure your account? What about the content? Is it possible for people to simply copy-paste your content or has the software supplier anything in place peventing these things? Is content made safe by your publishing software vendor from copy-pasting by the common reader? Once you’ve produced a flash newspaper you should make a marketing timetable. Whatever marketing plan you come up with, you need to consider these things: possibly not for each issue but rather for the company as a whole. What use will you make of modern media? What consideration has been made of treating advertising? Selling the online journal will probably need search engine friendly content. Is your content only going to be freely available? Try to think about subscription options after putting together the newspaper. Also, the nature of your content - is it monetized or is this venture not-for-profit? How about providing teasers to sell your digital publication? What’s the accessibility of the ezine? If it’ll be private you can look into all your hosting options or is it public? In which case you will be best hosting directly. Have you figured out how to cope with back-issues? The tech support offered by your provider should form your prime consideration. Is it merely emergency technical help? How long will tech-support response time be? What is the trouble-shooting page like? These are matters you should look at before you suffer any emergency, you will be happy you did! Success is down to the right choices in this regard. The performance of your publication is entirely dependent on your choice of host.

We recommend you visit this remarkable prime source for online brochure software ideas!

Nowadays, as a great deal of organisations & managers are looking towards web video websites as a wonderful place to distribute content to attract their potential clients, it is essential to tell between the main values of utilising online video marketing channels.

Here are a number of fundamental things you have to comprehend before you start to publish videos on web video sites. Make the most of the full potential of the World Wide Web with quality internet video marketing from Vidify.

Constantly strive to use professional videos that provide value added info to your potential customers - Lots of business people incorrectly think you can simply put any variety of advertisement on a video portal, but nothing could be further from reality. All videos must offer some worthwhile info to the target market, or otherwise start topic of conversation.

Do some degree of market research on the video channels previous to you adding your very first video - it is a wonderful suggestion to give some substantial amount of time putting your market’s important keywords into Google, in an attempt to find out what similar videos are at this time on the World Wide Web. Next jot down the profile names of the most important businesses in your area. Maybe somewhere down the line you can become involved in a joint venture or have some kind of association with these users.

Take into consideration that each video website has a society built into it - With this in mind you must respect the other members and it’s recommended that you write positive remarks about your rivals’ videos. Primarily you must be a member of the community, offering opinion, ideas etc. And only then should you regard yourself as being a marketer & begin to promote your very own 1 and goods.

Commit yourself to developing numerous corporate videos - You should have a clear strategy for making and distributing quite a few professional videos. If not, your company’s page on the video sites will give the idea of being bare if it simply has one solitary video live. With this in mind, make time planning the creation of a series of short format promotional videos, instead of one lengthy video.

Web video marketing is one of the most efficient and quickest techniques of promoting your business at the moment.

Any author who is driving their own PR campaign knows that often times marketing and media can be an uphill battle. Many times authors are pitching and promoting themselves with minimal results. It can be tedious and frustrating and sometimes lead them to make fatal PR mistakes that can cost them their campaign.

One of the first, and potentially most fatal, is thinking that one or two media appearances are going to wing your book into the bestseller spotlight. Media works when it’s done consistently and often it takes months, and in some cases years, for you to reach your own “PR payoff.” The most important part of a campaign is the author’s ability to stick with it. Most of the interviews you see nationally on shows like Good Morning America and Oprah, started with a regional buzz. Build your base (or buzz) in your own back yard first and then start getting your message out on a national level. And this leads us to our second PR mistake: ignoring regional or trade media. Sometimes when you’re promoting yourself it’s easy to get caught up in going after the big fish, but don’t ignore the smaller regional and niche publications, they can be a gold mine of PR and really help to get the buzz going.

Next on our list of fatal PR mistakes is the technique with which authors pitch themselves. First and foremost you want to make sure you’re pitching the right people, don’t just go after a “producer,” find the producer that’s right for the story. And be cautious of when you pitch, before you start calling the media, turn on your TV or radio and see if there’s a breaking news story. There’s no quicker way to offend your media target then pitching them a story when they’re scrambling to cover a plane crash or some other major disaster.

As you’re navigating through your PR campaign you’ll also want to make sure your pitches are focused and relevant. It’s much easier to get the attention of the media when you’re pitching them something that’s already on their radar screen. For example remember when you’re putting together your campaign to keep an eye out for seasonal or news spins to your topic. If, let’s say, you are discussing the topic of depression, you might want to pitch it around a nationally designated “depression awareness day” or, perhaps, given all the buzz around college kids and depression, you might want to tackle this as a back-to-school issue. Targeted, focused pitches are the best way to get the media to notice you, so open that calendar or read your local newspaper to find out what’s hot and top of mind. Also, respect their time when you’re pitching. Get to the point, don’t ramble and remember that this is not about you, it’s about the benefits to their readers, viewers, or listeners and mo! st of all, never, ever, ever sell your book. You should always sell yourself and your expertise. Producers and editors will be looking for the WIIFM factor behind your pitch (what’s in it for me) not how they can showcase your book.

Finally there’s no quicker way to end your campaign than to over promise, stretching the truth, or not being reliable. If you miss an interview or over promise on a commitment one time, you can kiss any further media goodbye. Word travels fast in the industry and bad news travels even faster. Remember be patient, be persistent, and be professional and you’re bound to get the media you deserve and keep your campaign alive and well!

About the author:

Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed
the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success.” Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2005 Penny C. Sansevieri

“Educate, Energize, Entertain, and provide an experience for your audience”

1. Use the “Rule of 3.” The most successful speakers limit their remarks to three major points. Here is where you use your signature stories (your own personal stories) to support your points and help people visualize what you are saying.

2. Every five to seven minutes, back up your facts with signature stories (about you or others). Stories are out there everywhere. Find them in stores, at restaurants, on the airplane, at home. People retain information better when they hear a story.

3. How quickly do you get to the core of your audience’s problems and challenges? Skip what is between their ears and go straight to their hearts.

4. Practice pausing before and after important points. Don’t be afraid to leave open space. The use of silence is a key requirement to becoming an effective speaker.

5. People delineate their thoughts visually. Speakers are to words as an artist is to a painting.

6. A good storyteller memorizes his experience, not his words. Tell your story and then involve the audience by reliving your experience with them. Then they are only a step away from their own experience. That’s connection!

7. For those of you who are more theatrical, open with some role-playing that relates to a specific message. Get your ideas from your own life or TV sitcoms.

8. Use analogies. They help your audience understand new ideas and situations by showing how these things are similar to something in their own lives. For instance, our lives will never be the same again because of September 11. The message: Life is impermanent and change is constant.

9. Be there fully for your audience. Although you have prepared your script, be in the moment. When you do this, you can adjust your presentation to meet the mood and energy of the group.

10. Risk being fully who you are. Be genuine. Display your enthusiasm for your audience. Have the courage to talk about uncomfortable things.

11. Demonstrate candor. Tell your truth. Be vulnerable. Be ethical. Share your mishaps.

12. Involve your audience. Speakers often get their best lines from the audience. Research shows that people retain more when they are involved. Have them work in pairs or small groups and share their stories and experiences.

13. Refer to people by their first names, if possible.

About The Author

Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to “grow” a profitable speaking business. I also work with business professionals and organizations who want to master their presentations.

To find out HOW TO MAKE IT AS A PROFESSIONAL SPEAKER, go to http://www.schrift.com/success_resources.htm

Join my free bi-weekly Monday Morning Mindfulness ezine http://www.schrift.com/monday.htm