Skip Navigation.

The Power of Promotion

August 23rd, 2010

Card holders are the most durable and movable marketing tool, with long existing lifespan and durability. They make really useful individual item, to put your name in front of your wide audience almost every day of the year and can genuinely aid your business organisation to win in a hostile global market. They are a fantastic investment and allow for a amount of advertisement chances for you and your business enterprise. They are very suitable for your business identity development and enable you to vie worldwide and also to gain faith and loyalty for your business organization. These Oyster holders make rather reusable products, for your prospective customer, will bar them from being tossed out.

1) Bus Pass Wallets are constructed from long-term PVC plastic and holding it in your paws will keep you warm throughout the winter. This item is well suited for the pros and business organization executive directors. You can distribute to your business enterprise customers, special guests, employees or delegates, who will constantly treasure and remember your society for a long time.

2) They create an ambient medium to carry your campaigning subject matters, effectively. Card wallets can be created with your trade name and easily create popularity for your company or organization. They can be stamped and published with your company or logo and create an premium gift for your clients or beloved ones.

3) They are used for all standard bus passes, a driver’s license or an oyster card. These items can be welded to your own needs to permit modification of the spine or to bestow additional holders. They can also be designed to fit the style and purpose of the ticket or travel card and can be personalized to assist you fit your organization’s requirement and accomplish your client’s wants.

4) It is a great value promotional item for your targeted audience and arrives in a huge range of unique colourings and designs. It is fade proof and prepared of moisture proof and water proof textiles. Oyster holders will make a large impact, when given out to your business fellow workers, clients, relations or even admirers on their special functions.

5) It has deep holders and is ideal for Oyster cards, charge cards, business cards or even photographs. It comes in a package and would make an perfect present for that unique someone. It is a outstanding quality product, with a extraordinary feeling,look and is quite worthy for travelling. It serves really well as an impressive little holder and also assists you to stay organised in busy places.

Business Case Study Automotive Detailing Franchise Company

December 31st, 2009

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

It all started in Reno, NV where we had set up a mobile car wash franchise of the Car Wash Guys for a franchisee there. www.CarWashGuys.com . Because we have significant market share in Reno NV, we wanted to expand into different lines. So we looked at co-branding with Ziebart, yet their corporate culture did not mix with our Entrepreneurial Fiber and the cost of their franchises were quite high. On top of that they had sold so many franchises in the US, there would be a problem later if we decided to roll out our system nationwide or continue buying their units to expand with our current franchisees, still we felt this might be worth pursuing. So instead going thru all the mistakes, which had already been learned we wanted to buy into a proven system and wanted to exhaust this possibility first. They turned us down. So we have decided to take the market, city by city. But first we needed to establish a prototype unit and this is where our Reno Franchisee came into play. Ziebart instead of partner would become a challenge, as they had 216 units already up and running. We visited many of their locations including Hilo, HA at the time.

We decided we would put in co-brands at car washes as well, express detail centers. Also at Park and Flys and High End Parking Structures. These permanent Detailing Centers would provide a wide array of services. We are detailing for large dealerships, adding oil additives, which are guaranteed by Lloyds of London for 100,000 miles, bed liners, gold plating, window tinting, auto accessories, pin striping, Gold Plating, Dent Repair, Windshield Repair, Wood grain and Interior Paneling, Vinyl and Leather Repair, Paint Touch-Up, Engine Steam Cleaning, Rust Proofing, Odor Elimination. The business plan
is extensive, and the training intense.

We determined to be able to handle all the services we wished to provide the Centers would have to be 8 bay Detail Shops the largest of all organized Detail Shops. By having other WashGuy.com franchise systems customers to draw from there would be enough
customers to allow maximum synergy. This is where the tires meet the pavement. The Super Centers are exactly that. The smaller co-brand version was tested at our fixed site car wash franchise prototype in WA. Now realize we have been in the detailing business for years, www.detailguys.com and we know what we are doing and we are good at it.

This company was founded out of necessity to service the customers. Paul our franchise in Reno of the car wash guys kept getting detailing offers from the dealerships he was washing. One offer led to an onsite takeover of their in-house detailing facilities; a four-bay detail shop, which he grew out of in less than three months. Then he moved into an 8 bay detail shop keeping the four bay for a total of 12 bays in two shops. Before his second year he was on pace to do about $600,000.00 this year. He had only been in business 18 months. He was so busy trying to divide his car wash with all his detail work he had decided to sell part of it. We wanted him to be successful so we allowed the partial transfer and he will be using the money from the sale of one of his car wash guys franchised territories to fund his new detail center. He maxed the old center out and had to move into a bigger shop, and then at one point even that was not enough so he had to keep both. The next year we had set up smaller Detail Guys Centers in other parts of the country and established co-brands in WA, OK, OH, TN, and CA.

The entire business grew out of a mobile car wash operation, without any detailed advanced strategic thinking on our part until we had the customers breathing down our throats yellowing “We need more services” and that folks is how many opportunities are found in the market. You get into business and get tough and follow opportunity, this is why all the text books and business plans are not all they are cracked up to be and why reality based entrepreneurship come from the real world where people can. Not from the academia world where all they know how to do is teach. If you want to go from 0-60 in four seconds sure it is nice to have a venture capital bankroll, but all the real companies I know about started from scratch and then became built to last. From starting small to finishing big is all in the market place and minds of the greatest people on Earth, the Entrepreneurs.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Britney Spears Branding

November 10th, 2009

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you’re selling anything then you’re a marketer and you should study the biggest successes to follow in their footsteps.

We’ve all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?

Once you’ve created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don’t stop there.

The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, the books for “Dummies.” You don’t have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them.

Here are some examples:

Britney Spears makes money on CD’s, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements.

Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts.

Mark Victor Hansen and Jack Canfield (The “Chicken Soup For The (fill in a lucrative target market here) Soul” authors make money on a series of books and tapes so large and profitable that they have their own book rack at Barnes and Noble stores everywhere. There are over 35 titles and 53 million copies in print in over 32 languages. What if they would have stopped with the first title and not bothered to expand the money making potential of their brand?

Talk about branding! …and they get other people to send them stories for free so they don’t even write the books. Beyond this, they make money from other books and tapes, public speaking, joint ventures, and seminars.

Robert Kiyosaki (author of “Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences and real estate.

There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark and Jack have used their “Chicken Soup” fame to sell unrelated products that are also directed at helping people live the lives of their dreams. Paul Newman is using his fame as an actor to sell food and sauces that have nothing to do with the movies he’s been in.

So don’t limit yourself. As your success builds over time continue to write down new and bigger goals. Imagine what you would do and what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?

You are a brand and so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it’s time to be aware of the brand your building and make the most of it.

Hey, we can’t all be Britney, but we’re missing the boat if we don’t learn from watching her cash in.

About The Author

Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Grab Your 2 FREE eBooks & a FREE report: “Million Dollar Emails” “How To Start Your Own Traffic Virus” & “The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making…” mail to: webmaster87-5956@autocontactor.com

http://www.NetMarketingMastery.com

Bus Advertising: the New Advertising Advantage

October 14th, 2008

Bus advertising is a great way to get the word out about your product, service or event. Imagine your advertisement forty feet long and twelve feet tall, rolling through the streets of your town. That is what bus advertising does for you.

Buses are an ideal advertising surface because of their large flat sides. A bus wrap is the hottest new trend in bus advertising. Here is how it works. Large vinyl decals are printed with your advertisement. Then the decals are attached to the bus, completely covering it on all sides. The bus becomes a mobile billboard. Wraps can even be made to cover the side and rear windows of the bus. Passengers are able to see out but commuters stuck in traffic see nothing but your advertisement.

Bus advertising is cost effective. Bus advertising has the highest unprompted recall rate of any out-of-home advertising media. It is also less expensive than television, radio or print advertisements and it has the added asset of being mobile. A billboard stands in one place and can only be seen from a specific stretch of roadway. A bus advertisement doesn’t just stay in one place - it rolls all over the city. It could show up anywhere.

The advantages of bus advertising are huge. You get a rolling billboard that consumers will not be able to ignore. The recall rates are impressive. The cost is minimal. They are bright, colorful and large. Most importantly, bus advertising works. If you need to advertise, you need bus advertising.