Mutually-Beneficial Joint Ventures - Business Acumen Exerpt Originally by Kevin Lam
One of the speediest methods of building your customer base is to search out mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and business owners who have already got giant’responsive’ mailing lists and make them an offer they can not refuse.
Many individuals have attempted using this plan but have failed totally. I can tell you why.
The difficulty with many people is that they are only targeted on what they can get out of the deal. You can never get it if that’s what your focus is on.
When you are attempting to form JVs, focus on the other party and ask yourself,’What do they need? What can I offer them that’d be of value to them?’
Sure, you can just offer the other person a cut of the profits if they agree to recommend your product/service to their list, but that’s what everyone does! And nowadays, that’s not enticing enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create worth for them! Make it worth their while. Make them an offer they cannot refuse!
When I send out an offer for a collaboration JV I simply tell them I want to promote their product/business/service for them and not be paid for it. Instead of receiving forty percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they are an ezine, newsletter or business with a large opt-in list ). I assure them that a singular page will be created and payments will be made right to the partner.
Think about it!
You will be giving the partner extra exposure, higher profits and security of their business. In doing so, you will be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value . Because now, folks will know to come to you for deductions on products and services they need!
With this concept in mind , go out there and seek for some enterprises who’ve already got a gigantic list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
